About Us

We didn’t start this brand to follow trends.
We started it to set the standard.

Born from late-night ideas, endless hoodie samples, and a shared obsession with quality and style, of two youngsters, our brand is built for people who want more than “just another hoodie.” We believe streetwear should feel premium, fit perfectly, and speak without trying too hard.

Every hoodie we create is designed with intention—from the high-quality fabric weight of 400 Gsm and stitching to the fit that actually sits right. Soft, durable, and made to last, our pieces are crafted for everyday wear but elevated enough to stand out.

We’re a Gen-Z brand at heart:

• Minimal, but bold
• Comfortable, but elevated
• Trend-aware, not trend-chasing

This isn’t fast fashion. It’s a slow, thoughtful design for people who care about what they wear and how it feels.

Whether you’re out with friends, grinding on your goals, or just living in your comfort zone—our hoodies are made to move with you.

This is just the beginning.
Welcome to the next level of everyday streetwear.